Advisory CMO / Non-Executive Marketing Advisor — UK
Marketing
RemoteFractional Quest
United Kingdom£600-900/day
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Advisory Marketing Leadership
Advisory CMO Jobs UK
Find advisory CMO and advisory Marketing Director roles across the UK. Premium advisory marketing leadership positions with day rates from £600-£900.
1+
Advisory CMO Roles
£750
Avg Day Rate
1
Remote/Hybrid
Updated 28 January 2026
Last Updated
Latest Advisory CMO Jobs
(1)Browse
Advisory CMO & Marketing Director Jobs UK
1+ live advisory marketing roles
Advisory CMO Rates
Advisory CMO Day Rate Calculator
Fractional CMO Earnings
Calculate Your Potential Income
£900
£600Avg: £900£1500
2.5 days
1 day5 days
2 clients
14
Weekly
£4,500
Monthly
£19,485
Annual
£216,000
Based on 2.5 days/week x 2 clients x 48 working weeks. CMO UK average day rate: £900.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions.
Who's Hiring
UK Companies Hiring Advisory CMOs
Fractional Quest
The UK Advisory CMO Market in 2026
The advisory CMO market in the UK is growing as businesses seek strategic marketing expertise without full-time commitments. According to the Chartered Institute of Marketing (CIM), demand for advisory marketing roles has increased as companies navigate digital transformation, brand evolution, and growth challenges.
Unlike interim CMO roles, advisory positions focus on strategic counsel rather than operational management. Advisory CMOs typically work with multiple clients simultaneously, providing high-value input on critical marketing decisions.
When Companies Need Advisory CMOs
Organisations typically engage advisory CMOs for specific strategic situations:
- Brand strategy — Defining or repositioning brand identity, messaging, and market positioning.
- Growth strategy — Developing go-to-market plans, channel strategy, and growth frameworks.
- Board-level oversight — Providing independent marketing perspective to boards and investors.
- Marketing team development — Mentoring marketing leaders and assessing team capabilities.
- Agency and vendor management — Evaluating and optimising external marketing partnerships.
- Digital transformation — Guiding marketing technology adoption and digital strategy.
Essential Skills & Experience for Advisory CMOs
Marketing Expertise
- • Brand strategy and positioning
- • Growth marketing and demand generation
- • Digital marketing and MarTech
- • Content and communications
- • Marketing analytics and ROI
Advisory Capabilities
- • Board-level communication
- • Strategic planning facilitation
- • Team mentoring and coaching
- • Agency management
- • Stakeholder alignment
Top UK Sectors Hiring Advisory CMOs
| Sector | Typical Day Rate | Key Drivers |
|---|---|---|
| B2B SaaS / Tech | £700-£1,000 | Growth strategy, demand generation |
| E-commerce / DTC | £650-£950 | Brand building, customer acquisition |
| Financial Services | £750-£1,100 | Regulated marketing, trust building |
| Healthcare | £700-£1,000 | Patient engagement, compliance |
| Professional Services | £600-£900 | Thought leadership, lead generation |
Day Rates & IR35 Considerations
- Day rate range: £600-£900 standard, up to £1,200 for specialist engagements
- Monthly commitment: Typically 2-4 days per month for advisory roles
- IR35 status: Advisory roles often fall outside IR35 due to their consultative nature
- Retainer models: Some advisory CMOs work on monthly retainers for ongoing availability
Career Path: Transitioning to Advisory CMO Work
- Building deep expertise in specific sectors or growth stages
- Developing a reputation for strategic marketing leadership
- Building relationships with founders, investors, and boards
- Starting with 1-2 advisory clients while maintaining other income
- Gradually building a portfolio of 3-5 advisory relationships
Related Resources
Fractional CMO Jobs
Part-time CMO roles for portfolio careers
CMO Salary Guide
Day rates and compensation benchmarks
What is a Fractional CMO?
Understanding the fractional model
Hire a CMO
Guide to hiring marketing leaders
Interim CMO Jobs UK
Full-time interim marketing roles
Advisory CFO Jobs UK
Finance advisory roles
Authority Resources
- Chartered Institute of Marketing (CIM) — Professional marketing body
- Data & Marketing Association (DMA) — Data-driven marketing standards
- Marketing Week — Industry news and insights
- IPA — Institute of Practitioners in Advertising
- IPSE — Association of Independent Professionals
IR35 Calculator for Advisory CMOs
UK Tax Calculator
IR35 Take-Home Pay Calculator
See how IR35 status affects your earnings as a fractional executive
£750
4 days
48 weeks
Gross Annual: £144,000
Inside IR35
Umbrella company or deemed employment
- Gross Revenue
- £144,000
- Employer's NI
- -£4,637
- Income Tax
- -£40,108
- Employee NI
- -£4,630
Take-Home Pay
£93,425
Outside IR35
Limited company - salary + dividends
- Company Revenue
- £144,000
- Corporation Tax
- -£34,034
- Dividend Tax
- -£25,407
Take-Home Pay
£81,559
Being Outside IR35 Saves You
-£11,866
per year (-12.7% more)
BetaEstimates only. Consult a tax accountant. gov.uk/IR35
FAQ
Common Questions About Advisory CMO Jobs UK
An advisory CMO is a senior marketing professional who provides strategic marketing guidance and expertise on a consultative basis. Unlike interim CMOs who take on full operational responsibility, advisory CMOs offer high-level counsel on specific challenges such as brand strategy, go-to-market planning, marketing team development, or growth strategy. They typically work fewer hours but bring deep expertise to critical marketing decisions.
Advisory CMO day rates in the UK typically range from £600-£900 per day, depending on experience, sector expertise, and complexity of the engagement. Specialist areas like B2B SaaS growth or brand repositioning can command rates of £900-£1,200/day. Advisory roles often involve fewer days per month than interim roles, making them cost-effective for specific strategic needs.
Advisory CMO engagements are typically structured around specific deliverables or time allocations (e.g., 2-4 days per month). The advisory CMO might review marketing strategy, attend board meetings, mentor marketing leaders, assess agency relationships, or provide guidance on brand positioning. Engagements can be ongoing retainers or project-based.
Advisory CMOs provide strategic counsel without operational responsibility, typically working 1-4 days per month on high-level guidance. Fractional CMOs take on part-time operational leadership (1-3 days per week), managing marketing teams and campaigns. Advisory roles suit companies with capable marketing teams needing strategic oversight; fractional roles suit those needing hands-on leadership.
Most advisory CMOs have 15+ years of marketing experience including prior CMO, VP Marketing, or Marketing Director roles. Essential qualifications include experience with brand strategy, growth marketing, team building, and board-level communication. Many have specific expertise in B2B, B2C, SaaS, or particular industry verticals.
The highest demand for advisory CMOs comes from: venture-backed startups and scale-ups (growth strategy, positioning), private equity portfolio companies (brand development, marketing efficiency), established businesses undergoing repositioning, and boards seeking independent marketing oversight.
Advisory CMO roles often fall outside IR35 due to their consultative nature, lack of day-to-day control, and project-based scope. However, each engagement must be assessed individually. Key factors include: no substitution restrictions, working for multiple clients, providing genuine advice rather than filling a role. Always obtain a status determination statement (SDS).
Advisory CMO hiring focuses on expertise fit and chemistry. The process typically includes: initial discussion with CEO/founders about marketing challenges, assessment of relevant experience and track record, discussion of working style and availability, and agreement on scope and deliverables. Decisions are often made within 2-3 weeks.
Yes, advisory CMO relationships often expand. Many advisory engagements lead to: increased scope (from advisory to fractional), board positions (NED or advisory board), equity opportunities, and referrals. The advisory model is excellent for building a portfolio of strategic relationships.
Focus on: specific growth outcomes achieved, brand transformations delivered, team building and mentoring experience, board-level communication skills, and sector expertise. Highlight your advisory approach and how you complement existing teams rather than replacing them.
Meet the Expert
Written by a Practicing Fractional Executive
Dan Keegan
Founder & Fractional GTM Expert
With over 15 years of experience in executive leadership, go-to-market strategy, and business development, Dan brings real-world fractional expertise to help professionals navigate the executive job market.
Dan founded Fractional Quest after working as a fractional executive himself, understanding firsthand the challenges of finding quality opportunities and the value fractional leaders bring to growing businesses.
15+ Years Executive ExperienceFractional GTMStrategy & Growth
Prior executive experience includes
SONY
SonyO
OrangeH3G
HutchisonCurrent fractional client
1U
OneUp Productions1U
OneUp Productions
Gaming & Esports Production
Fractional GTM Lead3
New Markets Entered
GTM
Strategy Delivered
2-3
Days Per Week
The Challenge
OneUp Productions needed to expand into new international markets but lacked the in-house expertise for go-to-market strategy. They needed senior GTM leadership without the commitment of a full-time hire.
Our Approach
Engaged as Fractional GTM Lead to develop and execute market expansion strategy, working 2-3 days per week alongside the existing leadership team.
Cost Effective
Senior GTM expertise at a fraction of full-time hire cost
Immediate Impact
Hit the ground running with proven playbooks
Flexible Scale
Adjusted involvement as needs evolved
Fractional GTMMarket ExpansionGaming IndustryInternational Growth
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